Writing to Forums and Blogs - Getting Free Online Exposure
A word of warning before we start: Forums like
FaceBook, although very large in size
and the number of visitors, are fairly lightweight as far as search engines
are concerned and anything you say hardly ever gets noticed.
On the other hand, forums like
SREF (Spanish Real Estate
CBF (Costa Blanca
Forum), although small in size, are by no means
lightweight and practically everything gets featured on Google.
Unless you want that kind of exposure, with customers
continually pestering you about your products or services - then join
Having issued that warning, I also have to say that it is
quite important to set yourself up and write in the optimum manner, then you
can promote your business and enjoy your forum at the same time.
Writing in the optimum manner simply means following the
forum's simple rules and starting out with the right Username, Signature,
Introduction Post and Avatar.
Your Username: As well as being your logon name this
is also your alias for everything you write and should be chosen carefully.
Names like "Andy123" and "Sandra99" are fine if you want to remain anonymous
but if you want to get noticed this should reflect your business name and/or
what you do.
Lets us assume that Sandra owns Sandra Villas in Moraira and
her website is
www.sandravillas.com She could call herself "MorairaVillas" (her top
key-phrase) or "SandraVillas" (to promote the domain).
Your Signature: Whenever you write you are
automatically signed off with a signature. Getting this right is very
important for two reasons -
1. Google usually shows part or all of it on the SERPs
(search Engine Results Pages).
2. When visitors follow the link to the forum they see your
signature at the bottom of the post. From there they may well follow links
to your website, e-mail address or profile (Forum Introduction)
PLEASE NOTE: I have show examples here of how this was
applied to two quite small businesses in Moraira because I am Moderator for
the Costa Blanca Forum.
Exactly the same technique is valid for any forum and businesses with a